Whether it's welcoming visitors, managing schedules, or handling customer service, the front desk plays a pivotal role in creating a positive first impression and ensuring smooth operations. Interview questions answered: Why do you want to become a receptionist? People travel for work, for fun, and sometimes for the sake of traveling. When they travel, they have to sleep somewhere. In a. As a Front Desk Clerk, you are the first and last person guests interact with during their stay, which puts you in a prime position to shape their overall experience. Your front office is the face of your organization.